Our reason for existence
We deeply care about the individuals we support, and we want you to understand the impact of your purchase.
By buying our products, you help mainstream these artisans, and by raising awareness, you help prevent their marginalization.
During our visits to various livelihood NGOs, we observed that many sought our financial support. We were moved by the honesty and hard work of the makers. Their products had great market potential, yet they lacked dedicated distribution and sales channels. While they excelled in product making, the market access was minimal. The efforts and patience of these NGOs were truly tested when products hit the market. It seemed like the final stretch of a challenging race, but we saw our NGOs struggling to complete it. This is where we decided to give a jhappi —to offer support, boost morale, exchange energy with fatigue, replace distress with hope, and ultimately, be their market.
Building jhappi
Building a Sustainable Organization
We aim to create a self-sustaining organization, moving away from charity. NGOs and beneficiaries often rely on charity funds, which can diminish their drive for independence. With many chasing the same limited funds, new ideas and methods often struggle to find financial support. Livelihood initiatives should be designed to be sustainable.
Earning a Living Is Empowering
Having an income is more than just having money; it's liberating and boosts confidence. Poverty is the root cause of many social issues, from gender-based abuse to urban migration. While money isn't everything, it's essential for purchasing necessities like education and health, and it provides the dignity of making one's own decisions. At jhappi, we strongly advocate for income generation and strive for better, bigger, and continuous markets for our makers.
Building Confidence
Unique Buying Proposition
Sympathy Selling is momentary
A sale made because of the social cause it supports has limited scalability. Focusing on aping the commercial product market fit is the game changer. We believe an umbrella should be sturdy and withstand heavy showers for three seasons and add to the style as it’s a mandatory accessory for a few months. The fact that its made by people with disabilities is the much needed icing on the cake – it’s not the USP (Unique selling proposition) but can be a (UBP – Unique Buying Proposition). Tasteful storytelling creates the pull.
Compete or Collaborate
In the commercial market, our NGOs are constantly competing. However, within the jhappi ecosystem, no NGO competes with another. We are a united team of over 60 organizations and their dedicated makers, working together as a formidable force. We aim to redefine how NGO products are perceived and sold in the country.
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A force seeking your attention in the cluttered space.
Collaborative forces at jhappi
Empowering makers
Customer centricity or maker focus
We talk extensively about our makers, but we also highly value you, our customers. Without your support, our efforts would be in vain. We want you on our side, working together to uplift lives and correct the disparities in fortune distribution.
Team
Dedication. Expertise. Passion.
United by a common goal, the jhappi team strives to build a trusted brand that uplifts communities and delivers quality products to customers. With diverse expertise in various fields, they work collaboratively to support income generation for underpriveileiged community and bring their handcrafted products to a broader audience. Each member brings unique skills and experiences to the table, contributing to a shared vision of empowerment and sustainable growth.
Why we do, what we do
We at jhappi firmly believe in the significance of economic upliftment. Incomes in hand deliver pride, dignity & confidence.
Following are the Social Development Goals we are working on.
